How We Helped Our Client Win an Order with Rivian

When our client was given the opportunity to present branded backpack options to Rivian, they knew the stakes were high. Rivian is a brand built on innovation, sustainability, and outdoor adventure and that meant the promotional product selection had to be just as intentional.

That’s where we came in.

Aligning with the Brand

We started by digging into Rivian’s identity and the lifestyle of its community. Forward-thinking, eco-conscious, and always in motion. The client needed options that would resonate with these values, so we curated a selection of backpack inspirations rooted in both form and function.

Retail-Inspired, Purpose-Driven

Drawing from popular retail brands, we focused on styles that merged outdoor durability with everyday practicality. Think sleek silhouettes, modular storage, and comfortable wear. Bags that you’d take from the trail to the office and everywhere in between.

But aesthetics weren’t enough. Every option we selected was made with recycled or sustainable materials to support Rivian’s environmental values.

Thoughtful Add-Ons

To round out the presentation, we added product pairings that would naturally complement the use of each backpack. Think portable tech, eco-friendly hydration gear, or lightweight travel accessories. These elevated the experience and helped Rivian visualize the full potential of the merchandise beyond the bag.

The Result?

A well-rounded, brand-aligned collection that not only impressed Rivian, but helped our client secure the order.

We’ll be sharing some of the concept visuals and product details below.